How do your stores make money? And why do customers choose your business over competition?
What products to keep and what to omit? How to offer?
You can't manage what you can't measure.
Is it the right decision to open new stores now? How else to grow?
If the math doesn't work, the business won't either.
Marketing is not only about communicating value. Value creation is also essential.
It's not just about the idea.
Capture the biggest number of customers possible — without bleeding the margin.